More than 500,000 car accidents in the UK have been caused by women applying makeup. With safety being one of Volkswagen’s top priorities, they wanted to shed light on the issue and alert women of this serious issue. Nikkie…applies makeup until she is suddenly flung towards the camera - similar to a video of a car accident. We uploaded the video to Nikkie’s channel and it has since spread to other major social networks.
Advertising Agency: DDB, Sydney, Australia Executive Creative Director: Dylan Harrison Creative Director: Steve Wakelam, Nick Pringle Art Director: Steve Wakelam, Nick Pringle Copywriter: Steve Wakelam, Nick Pringle Business Director: Nicole Taylor Account Director: Dave Murphy Account Manager: Kim Friedlaender Photographer: Andreas Bommert Retoucher: Matt Bright Print Producer: Leesa Murray, John Wood Stills Producer: Grant Navin
They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the turbocharged 2012 Jetta GLI. Beginning in October, pop-up “Performance Art” galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered, framed long-exposure light painting photographs created by the 200-horsepower Jetta GLI. While the frames have been hung for all to admire, they haven’t been hung that securely, allowing more daring admirers to claim the artwork for themselves. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.