Lurzer’s Archive Print Ad of the Week: Garnier Fructis / For all hair types.
Look Closely! Think you’re looking at a man with a long silky beard? Look again. A clever optical illusion promoting the Garnier Fructis range of hair products.
By: Publicis, Zurich
- The Power of Press -
These brilliant long-copy ads, created for National Newspapers of Ireland and written by the two genius copywriters of Ireland’s leading creative agency Chemistry, Adrian Fitz-Simon and Emmet Wright, deservedly won D&AD Awards in “Newspaper Press Advertising Black & White” category in 2006.
via D&AD
UOL : Internet Provider - “Don’t let your child lose his childhood on the internet”
Advertising Agency : Africa, Brazil
Ha.
Fruit Shop on Greams Road - Lose the Fat, You’ll Live Longer
Advertising Agency : Wunderman, Dubai, UAE
Haha. Sad but true.
Discounts on fishing supplies scare the S*%& out of these fish.
Advertising Agency: SapientNitro, Australia
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Jon Pickersgill
Agency Producer: Melissa Ashman
Photographer: Erik Williamson
Retoucher: Derek Leong
Accounts: Cassie Poiner, Glenn Price
![If You Don’t Want to Read This Charmin Print Ad, Put It To Another Use
Chicago’s Lapiz Leo Burnett was behind this slightly time-consuming ad [shown left] that recently ran in Rolling Stone.
The long-copy piece for Charmin is meant to provide those on the loo with some entertainment while they poo, but if you’re not buying that, the ad can play another, more helpful role.
According to Lapiz CD/CW Ciro Sarmiento, “the idea was to create a copy print ad that you can actually make useful.” While it aims to communicate the “joyful experience” that P&G’s Charmin stands for, it also strives to make “the reader become part of the brand’s purpose,” he says.
If you’re in the need for more creative efforts in the bathroom, TBWA Italy — and you — can get a boy band wet in an awesome interactive video for Henkel’s “Bref Power Active 4-in-1” toilet power balls. Power balls, you ask? Find out more on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
——-
Personally, I wish the magazine ad itself was printed on actual toilet paper so you could literally tear it out and use it.](http://25.media.tumblr.com/c8a94d4d390b0b0ad78f9995c33fbdc3/tumblr_mf244kfoRM1qhy1ako1_500.jpg)
Chicago’s Lapiz Leo Burnett was behind this slightly time-consuming ad [shown left] that recently ran in Rolling Stone.
The long-copy piece for Charmin is meant to provide those on the loo with some entertainment while they poo, but if you’re not buying that, the ad can play another, more helpful role.
According to Lapiz CD/CW Ciro Sarmiento, “the idea was to create a copy print ad that you can actually make useful.” While it aims to communicate the “joyful experience” that P&G’s Charmin stands for, it also strives to make “the reader become part of the brand’s purpose,” he says.
If you’re in the need for more creative efforts in the bathroom, TBWA Italy — and you — can get a boy band wet in an awesome interactive video for Henkel’s “Bref Power Active 4-in-1” toilet power balls. Power balls, you ask? Find out more on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
——-
Personally, I wish the magazine ad itself was printed on actual toilet paper so you could literally tear it out and use it.
Sears Optical.
Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Accountants: Sandie Lafleur
Illustrator: Marc Rivest
Photograph: Marc Couture
If you can’t have it, build it.
Meccano.
Advertising agency: Y&R, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art director: Emmanuel Courteau
Copywriter: Pierre – Philippe Sardon
Account managers: Xavier Real Del Sarte, Clarisse Duchemin, Nicolas Favier, Delphine Cotellon
Planner: Céline Mazza
Photographer: Achim Lippoth / Bransch
Art Buyer: Claire Nicaise-Schindler
Model maker: Charlie Leborgne
3D Artist: Elizabeth Sillard / Lamanufacture Paris
Digital retoucher: MK Studios
Published: June 2012
Don’t let lunch meet breakfast.
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi
Creative Director: Hadas Liwer
Art Director: Gabi Kikozashvili
Copywriter: Yohai Asher, Lior Shvartz
Illustrator: Gabi Kikozashvili
Executive Account Manager: Yuval Vaingast
Account Manager: Keren Bachar Amitai
Account executive: Adi Schechter
Tiji TV - As imaginative as children.
Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaim
Artistic Director: Pierrette Diaz
Art Buyer: Marine Rolland
Advertiser’s Supervisor: Thomas Granger
Account Supervisor: Michel Mimran
Peintre: Richard N’Go
Illustrator: Pierrette Diaz
No wonder you always wake up hungry.
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Creative Director: Erwin Santoso
Copywriters: Adwityo Prabhasworo, Marsha Savira
Art Directors: Erwin Santoso, Vito Winarko, Jonathan Nata
Photographer: Peddy Suryadinata (Clarissa/Peddy)
Illustrator: Monty Aji Hardito
Account Supervisor: Louise Corputty
Producer: Budi Mulianto
Account Manager: Reza Fitriano
my journey into the brutal world of advertising
(while loving every minute of it).
more at jamiekakleas.com
(via juliasegal)
“One story. Two points.”
Advertising Agency: Draftfcb, Sao Paulo, Brazil
Creative Director: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro, Felipe Petroni, Liliana Mafra
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