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Pocket-sized Metro.
To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

Pocket-sized Metro.

To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

(Source: gachineiro, via jaymug)

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STIHL - newspaper ads.

Love when ads use product demonstration to interact with the surrounding media.

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Clever use of media space for retro McDonald’s newspaper ads.