Happy Valentine’s, Love. Hovis Ad by JWT
Alcoholics Anonymous - The “One Day At a Time” Calendar.
We developed a traditional calendar, but with one difference: each page of the calendar represents a single day, and not an entire month. And instead of showing 30 days, each box displays one hour of that day. So what seemed to be just another regular calendar, became a daily reminder of the AA motto: “Take it one day at a time”. The calendars were distributed amongst members and supporters of Alcoholics Anonymous Brazil.
Advertising Agency: JWT, Brazil
Executive Creative Directors: Ricardo John, Roberto Fernandez
Creative Directors: Fabio Brandão, Ricardo John, Roberto Fernandez
Art Director: Fabio Santoro
Copywriter: Pedro Furtado
Published: April 2012
Agency: JWT, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros
Illustrators: Astro Image Creators, Cristian Gastelo, Boris Berstel
Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel
On June 22, 2010, Human Rights Watch, in collaboration with the advertising agency, JWT, launched 2100 in 2010, a public outreach and education project in Vanderbilt Hall, in the historic Grand Center Station to raise awareness about Burma’s 2,100 political prisoners. The installation— a massive mock prison of 200 miniature cells, each framing a photograph of a Burmese political prisoner inside a prison cell of detachable pens—allowed supporters to remove the pens, thus removing the bars of the cell, and sign a petition calling upon Burma’s military rulers to free the political prisoners.
