Lurzer’s Archive Print Ad of the Week: Garnier Fructis / For all hair types.
Look Closely! Think you’re looking at a man with a long silky beard? Look again. A clever optical illusion promoting the Garnier Fructis range of hair products.
By: Publicis, Zurich
550 watts. MMR 1501 electric food chopper. Bosch Ads by DDB
Brilliant! These actually made me lol.
Finally.
Do you sometimes struggle when contacting agencies, worried about getting their names right? With so many unusual names and logos, it can be tricky. This easy-to-use guide gives you the 100% correct way to say agency names. Make sure you never mispronounce again with this handy guide.
Art Director’s Club Ads by DDB
![If You Don’t Want to Read This Charmin Print Ad, Put It To Another Use
Chicago’s Lapiz Leo Burnett was behind this slightly time-consuming ad [shown left] that recently ran in Rolling Stone.
The long-copy piece for Charmin is meant to provide those on the loo with some entertainment while they poo, but if you’re not buying that, the ad can play another, more helpful role.
According to Lapiz CD/CW Ciro Sarmiento, “the idea was to create a copy print ad that you can actually make useful.” While it aims to communicate the “joyful experience” that P&G’s Charmin stands for, it also strives to make “the reader become part of the brand’s purpose,” he says.
If you’re in the need for more creative efforts in the bathroom, TBWA Italy — and you — can get a boy band wet in an awesome interactive video for Henkel’s “Bref Power Active 4-in-1” toilet power balls. Power balls, you ask? Find out more on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
——-
Personally, I wish the magazine ad itself was printed on actual toilet paper so you could literally tear it out and use it.](http://25.media.tumblr.com/c8a94d4d390b0b0ad78f9995c33fbdc3/tumblr_mf244kfoRM1qhy1ako1_500.jpg)
Chicago’s Lapiz Leo Burnett was behind this slightly time-consuming ad [shown left] that recently ran in Rolling Stone.
The long-copy piece for Charmin is meant to provide those on the loo with some entertainment while they poo, but if you’re not buying that, the ad can play another, more helpful role.
According to Lapiz CD/CW Ciro Sarmiento, “the idea was to create a copy print ad that you can actually make useful.” While it aims to communicate the “joyful experience” that P&G’s Charmin stands for, it also strives to make “the reader become part of the brand’s purpose,” he says.
If you’re in the need for more creative efforts in the bathroom, TBWA Italy — and you — can get a boy band wet in an awesome interactive video for Henkel’s “Bref Power Active 4-in-1” toilet power balls. Power balls, you ask? Find out more on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
——-
Personally, I wish the magazine ad itself was printed on actual toilet paper so you could literally tear it out and use it.
Sears Optical.
Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Accountants: Sandie Lafleur
Illustrator: Marc Rivest
Photograph: Marc Couture
Hellmann’s Receipt Recipe.
Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser’s Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute
Direct TV - Don’t Have Your House Explode.
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Directors: Doug Fallon, Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company: MJZ
Director: Tom Kuntz
Director of Photography: Emmanuel Lubezki
Editor: Gavin Cutler
Editorial Company: MacKenzie Cutler
Sound Design: Sam Shaffer, MacKenzie Cutler
VFX: The Mill, Schmigital
VO: Robb Webb
If you can’t have it, build it.
Meccano.
Advertising agency: Y&R, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art director: Emmanuel Courteau
Copywriter: Pierre – Philippe Sardon
Account managers: Xavier Real Del Sarte, Clarisse Duchemin, Nicolas Favier, Delphine Cotellon
Planner: Céline Mazza
Photographer: Achim Lippoth / Bransch
Art Buyer: Claire Nicaise-Schindler
Model maker: Charlie Leborgne
3D Artist: Elizabeth Sillard / Lamanufacture Paris
Digital retoucher: MK Studios
Published: June 2012
my journey into the brutal world of advertising
(while loving every minute of it).
more at jamiekakleas.com
(via juliasegal)
“One story. Two points.”
Advertising Agency: Draftfcb, Sao Paulo, Brazil
Creative Director: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro, Felipe Petroni, Liliana Mafra
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