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If You Don’t Want to Read This Charmin Print Ad, Put It To Another Use
Chicago’s Lapiz Leo Burnett was behind this slightly time-consuming ad [shown left] that recently ran in Rolling Stone.
The long-copy piece for Charmin is meant to provide those on the loo with some entertainment while they poo, but if you’re not buying that, the ad can play another, more helpful role.
According to Lapiz CD/CW Ciro Sarmiento, “the idea was to create a copy print ad that you can actually make useful.” While it aims to communicate the “joyful experience” that P&G’s Charmin stands for, it also strives to make “the reader become part of the brand’s purpose,” he says.
If you’re in the need for more creative efforts in the bathroom, TBWA Italy — and you — can get a boy band wet in an awesome interactive video for Henkel’s “Bref Power Active 4-in-1” toilet power balls. Power balls, you ask? Find out more on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
Personally, I wish the magazine ad itself was printed on actual toilet paper so you could literally tear it out and use it.
Advertising Agency: Grey, New York, USA Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Associate Creative Directors: Doug Fallon, Steven Fogel Agency Executive Producer: Andrew Chinich Agency Associate Producer: Lindsay Myers Production Company: MJZ Director: Tom Kuntz Director of Photography: Emmanuel Lubezki Editor: Gavin Cutler Editorial Company: MacKenzie Cutler Sound Design: Sam Shaffer, MacKenzie Cutler VFX: The Mill, Schmigital VO: Robb Webb