On June 22, 2010, Human Rights Watch, in collaboration with the advertising agency, JWT, launched 2100 in 2010, a public outreach and education project in Vanderbilt Hall, in the historic Grand Center Station to raise awareness about Burma’s 2,100 political prisoners. The installation— a massive mock prison of 200 miniature cells, each framing a photograph of a Burmese political prisoner inside a prison cell of detachable pens—allowed supporters to remove the pens, thus removing the bars of the cell, and sign a petition calling upon Burma’s military rulers to free the political prisoners.

Tags: advertising burma jwt political prisoners free