Change the Game - Mike’s Hard Lemonade.
(Source: grimmworld)
Hellmann’s Receipt Recipe.
Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser’s Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute
All Black Irish Pub - After 6, it’s Guinness time.
Free paper cups were offered to refill the cup dispenser at business offices in the pub’s neighborhood.
Bravo! This advertising is creative, simple, and I bet it got quite a few of the office’s employees to head to the bar after work.
(via helloyoucreatives)
If this isn’t a brilliant guerrilla marketing campaign, it should be.
(Source: seanmulholland, via helloyoucreatives)
Straightening Copacabana’s Waves
The Brazilian advertising agency Artplan, together with his client, Niely Cosmetics made an intervention in one of the most beautiful postcards of Rio de Janeiro: Copacabana’s boardwalk. The idea of “straightening” the famous waves in Rio, to promote Niely Gold Staightening Cream took place this month. The action also counted with two promoters in uniform distributing samples.
The transformation soon became the main headline in all local media and attracted the attention of thousands of brazilians by interfering with one of its greatest national icons. Now they know that if Niely straightens the waves of Copacabana, imagine what it can do for their hair.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Directors: Filipe Chulam, Ângelo Martins
Copywriter: Roberto Sá Filho
run like you took something.
(via vivalacreatica)
Pocket-sized Metro.
To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.
(Source: gachineiro, via jaymug)
Polo Mints - Snow Stamp.
In December 2009 the entire UK was covered by a fresh, white blanket of snow. To take advantage of the fresh, white snow we produced a tactical ambient idea for a fresh, white mint. A “Polo snow stamp”. When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Russell Ramsey, Jason Berry
Copywriter / Art Director: Phillip Meyler, Darren Keff
Jordan Sipes Paint Company: We Cover Everything
Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar
Art Director: Rami Afifi
Copywriter: Ibrahim Al-Far
Published: August 2011
Axe Effect - Revolving Door.
Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.
Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam
To help Oro Verde, the rainforest fondation, no need of humans to raise money but only the free and principals actors: Trees.
The Waiting Ticket.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leon Valente
Copywriter: Marina Erthal
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino, Robinson Silva
Account Managers: Valéria Ordonhez, Ticiana Cardoso
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media: Gustavo Gaion, Marcello Bolla
Client approval: Antonio Carlos Forte, Adriana Diniz
Published: December 2011
GOFAST Canal bike
Y&R installed an engine into boring canal bikes to demonstrate the power of Go Fast Energy Drink.
Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Art Director: Theo Korf
Copywriter: Lionell Schuring
Published: October 2010
