Straightening Copacabana’s Waves
The Brazilian advertising agency Artplan, together with his client, Niely Cosmetics made an intervention in one of the most beautiful postcards of Rio de Janeiro: Copacabana’s boardwalk. The idea of “straightening” the famous waves in Rio, to promote Niely Gold Staightening Cream took place this month. The action also counted with two promoters in uniform distributing samples.
The transformation soon became the main headline in all local media and attracted the attention of thousands of brazilians by interfering with one of its greatest national icons. Now they know that if Niely straightens the waves of Copacabana, imagine what it can do for their hair.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Directors: Filipe Chulam, Ângelo Martins
Copywriter: Roberto Sá Filho
